Privacy Policy

At Baker’s Paradise, we are committed to safeguarding your personal information and ensuring that it is handled lawfully, transparently, and securely. This Privacy Policy explains what data we collect, how we use it, and the measures we take to protect it.

1. Information We Collect

1.1 Information You Provide to Us

When you register an account on our website, we may collect:

  • Your name and surname
  • Contact details (email address, telephone number)
  • Preferred delivery and billing address (optional)

When placing an order, we also collect:

  • Items ordered and quantities
  • Pricing details of items ordered
  • Delivery and billing address

1.2 Information Collected Automatically

While using our website, we may automatically collect:

  • Cart contents associated with your user account (when logged in)
  • Website usage data via Google Analytics and related Google services, subject to your cookie consent

2. Why We Collect Your Information

We collect personal information in order to:

  • Process, fulfil, and deliver your online orders
  • Maintain your account and provide customer support
  • Improve our website functionality, performance, and user experience

We collect Google Analytics and related Google Ads data to:

  • Better understand user behaviour
  • Improve advertising accuracy and measurement
  • Enhance the performance of our marketing campaigns in a privacy-compliant manner

3. How We Use Your Information

Your information is used for the following purposes only:

  • Processing and delivering orders placed through our online store
  • Communicating with you regarding orders, account matters, or support
  • Sending newsletters if you have opted in (you may unsubscribe at any time)
  • Improving our website, customer experience, and marketing effectiveness

3.1 Use of Data for Google Services

With your cookie consent, we may use certain personal data to:

  • Improve Google Analytics insights
  • Enhance Google Ads performance, including audience optimisation and measurement
  • Create anonymised or pseudonymised customer lists for advertising purposes (e.g., remarketing or Customer Match)

This data is handled in accordance with Google’s data protection requirements and applicable privacy laws.

3.2 No Selling of Personal Data

We do not sell, rent, trade, or provide your personal information to any third party for their own marketing or commercial purposes.

3.3 No Disclosure to Malicious or Unauthorised Parties

Your personal information will never be shared with any malicious entity or unauthorised party. Information is only shared where required by law or where necessary to fulfil your order (for example, with our delivery partners).

4. Security of Your Information

We implement reasonable technical and organisational safeguards designed to protect your personal information from loss, misuse, unauthorised access, disclosure, alteration, or destruction. Only authorised Baker’s Paradise personnel involved in order processing have access to your personal data.

5. Your Rights

You may request access, correction, or deletion of your personal data at any time, subject to legitimate business or legal requirements. You may also withdraw consent for newsletter communications or cookie usage at any time.